![]() Whilst some other services are trying to quickly catch up, most other platforms are only just waking up to the true scale of revenue at stake. Spotify and Deezer have been proactive for several years, leading the way in developing advanced fraud detection tools. “Though labels and distributors are not actively buying fake streams, evidence suggests there may be bad actors among managers and artist teams working within some of the industry’s most lucrative rosters.”įor DSPs on the other hand, it’s a different story. Let’s be clear, this means they are acting as passive accomplices that ultimately benefit from manipulating the system. Many distributors and record companies have their suspicions but choose to turn a blind eye due to money at stake and fear of losing important artists. We’ve identified a few cases in recent years, all of which resulted in severing ties with the perpetrators on future projects.īut though some other organisations, such as Merlin, are vigorously trying to address the issue, we suspect we sadly remain in the minority. As a distributor working with both labels and artists, we can sometimes detect instances of manipulation among our own clients by combining information we receive from DSPs with our own data that allows us to analyse a track’s share of streams across platforms.
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